ifk göteborg &


Primarily a film constructed as a personal portrait of the IFK Göteborgstar midfielder Martin Smedberg-Dalence, the concept and visual tone became a key part of the Serneke brand identity. The social commentary was an important unifying aspect for both Martin and I.

Client: Serneke

Agency: Dear Friends

Production Company: Oddway

Film Director: Sami Joensuu

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© 2019 by Sami Joensuu.