What?™ Launch

Shot in Brooklyn over the course of a couple of days, ​the film was crafted to launch a new start up's tech effort called the "What Watch?". Part lifestyle, part tech film, the end result was to give an idea of what was coming, without giving away all of the key features.

Client: What?

Agency: Monami

Creative Concept: Tuukka Kovasiipi

Film Director: Sami Joensuu

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© 2019 by Sami Joensuu.