Finnair chose local hip hop superstar Cheek as the face for their spring campaign as he was preparing to play two back to back, sold out shows at Helsinki's Olympic Stadium. They wanted the feel to be honest, cinematic and still credible from the perspective of a music fan.

Client: Finnair

Agency: Sek & Grey

Production Company: Also Starring

Film Director: Sami Joensuu

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© 2019 by Sami Joensuu.