Wanting to challenge the traditional "talking head" interview format, Iittala asked us to craft a film that has more emotion and is true to the creative spirit of one of their lead designers, Alfredo Häberli. The concept expanded further and grew to include a soundtrack made entirely with Iittala products, for example. Rumour also has it that the finished painting hangs on the wall of the Iittala headquarters still today.
Agency: Luxus Worldwide
Production Company: Mjölk
Director: Sami Joensuu
Concept: Sami Joensuu, Micke Nordman & Tuomas Vanamo