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Wanting to challenge the traditional "talking head" interview format, Iittala asked us to craft a film that has more emotion and is true to the creative spirit of one of their lead designers, Alfredo Häberli. The concept expanded further and grew to include a soundtrack made entirely with Iittala products, for example. Rumour also has it that the finished painting hangs on the wall of the Iittala headquarters still today.

Client: Iittala

Agency: Luxus Worldwide

Production Company: Mjölk

Director: Sami Joensuu

Concept: Sami Joensuu, Micke Nordman & Tuomas Vanamo

© 2019 by Sami Joensuu.