We were approached by Erykah Badu, who was interested in exploring the possibility of building her online presence into an "artist portal", with the aim to merge all her alter egos into one hub, called "Baduworld."
The plans for Baduworld changed along the way, but we did go on to collaborate on a series of interviews and a documentary on the importance of home through Nokia's Royal Artist Club together.
Client: Erykah Badu / RAC
Agency: Luxus Worldwide
Creative Concept: Sami Joensuu & Frederique Vermaete
Film Director: Sami Joensuu
Art Director: Joeri Steegen
Illustrator: Jaakko Pietiläinen