© 2019 by Sami Joensuu.

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BADU WORLD

We were approached by Erykah Badu, who was interested in exploring the possibility of building her online presence into an "artist portal", with the aim to merge all her alter egos into one hub, called "Baduworld."

The plans for Baduworld changed along the way, but we did go on to collaborate on a series of interviews and a documentary on the importance of home through Nokia's Royal Artist Club together.

Client: Erykah Badu / RAC

Agency: Luxus Worldwide

Creative Concept: Sami Joensuu & Frederique Vermaete

Film Director: Sami Joensuu

Art Director: Joeri Steegen

Illustrator: Jaakko Pietiläinen