My name is Sami Joensuu and I am a Film & Creative Director, currently based in Gothenburg, Sweden.
I grew up on the road, with my family, in and out of a suitcase.
That global upbringing has been a formative part of my career as well, with projects taking me from Sundance to the Sahara and many places in between.
Having worked both on the agency and production company side has brought me into contact with several different creative mediums over the years, but the space where music and film intertwine is where I feel most at home.
I believe that the good we do always comes back around and that Abu Garcia makes fantastic fishing rods.
Good Things With Good People.
That's what it's all about.